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Northwood University and NADA Forge Groundbreaking Educational Alliance
In a remarkable initiative to bolster leadership within the automotive industry, Northwood University has partnered with the National Automobile Dealers Association (NADA). This collaboration aims to enhance access to educational programs for America’s franchised automotive dealers, their employees, and their families. The partnership provides a range of tuition discounts and scholarships designed to nurture future leaders in one of the nation's most vital economic sectors.
Expanding Educational Opportunities for a Thriving Industry
The partnership, announced during the 2026 NADA Show in Las Vegas, sets forth a strategic framework that offers significant educational benefits to its members. For the 2026–27 academic year, NADA dealer members can enroll in Northwood University's online undergraduate programs for just $350 per credit hour. This reduced rate extends to the spouses and dependents of NADA associates as well, making higher education more accessible than ever.
At the graduate level, the DeVos Graduate School at Northwood is stepping up its commitment with 20% tuition scholarships for MBA programs, along with discounts for Master of Science degrees and up to $15,000 in scholarships for those pursuing a Doctor of Business Administration (DBA). These incentives aim to foster advanced education while supporting the next generation of leaders in automotive retail.
A Long-Standing Commitment to Leadership Development
Dr. Matthew Bennett, Vice President of Enrollment and Strategic Partnerships at Northwood, highlights that this partnership transcends mere financial aid. "This partnership is about strengthening the leadership pipeline for an industry that is central to the American economy," he states. The automotive sector, foundational to the U.S. economy, thrives on capable leadership, particularly as it navigates the challenges posed by rapid technology evolution, including advancements in artificial intelligence.
Similarly, NADA’s Vice President of Education and Training, Camron Wilson, reinforces this commitment by emphasizing the importance of education in supporting dealership professionals. “Together, we are not just preparing people for careers—we are preparing leaders who understand that mobility creates opportunity, and opportunity creates freedom,” Wilson remarks.
Building for the Future: Practical Insights and Real-World Application
Northwood University prides itself on a hands-on educational approach. As Dr. Dave Oventhal, chair of the Center for Automotive & Mobility Studies (CAMS), asserts, "All of our automotive programs and our student-led auto show are built on one idea: learning by doing." This philosophy emphasizes experiential learning, equipping students with the skills necessary to excel in the workforce.
The education partnership also includes the establishment of the Premier Education Partnership Scholarship, which offers dependents of NADA dealer members the opportunity to earn up to $36,000 over four years—accessible to those also receiving institutional aid, subject to eligibility and funds availability.
Nurturing Future Leaders in Automotive
Northwood University has long been a leader in automotive business education and has developed strong ties with various manufacturers and franchised dealers. This partnership enhances those connections, heralding a new chapter that prioritizes both technological and leadership advancement in the industry. The organizations are committed to promoting educational benefits to eligible dealership members and their families as part of a broader effort to support workforce development.
In conclusion, the partnership between Northwood University and NADA reflects a profound understanding of the challenges facing the automotive retail industry today. As AI reshapes the economic landscape, fundamental skills in leadership and interpersonal relations will remain imperative. Together, these institutions are poised to create a future where education supports not just job placement, but career and personal growth within the automotive sector.
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