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July 22.2025

2 Minutes Read

I-CAR's Bold Move: Elevating Auto Repair Careers for Students

Skilled technician assessing car in repair shop for collision repair careers.

Breaking Barriers: Promoting Collision Repair Careers

I-CAR is shifting the way we think about careers in collision repair. By participating in the American School Counselor Association Annual Conference, they aimed to elevate this field as a rewarding career choice for students. In an era where universities predominantly market their academic programs, I-CAR is challenging the status quo by investing in campaigns that promote skilled trades, particularly collision repair.

The Collision Careers Initiative

At the heart of this initiative is Collision Careers, a comprehensive platform that seeks to alter perceptions and attract new talent to the industry. By providing valuable resources for school counselors, I-CAR aims to make collision repair as appealing as traditional college paths. Their website, CollisionCareers.com, now hosts a counselor-specific section packed with career kits, success stories, and tools to directly connect students to job opportunities.

Engagement at ASCA Conference

During the ASCA event, I-CAR unveiled an array of resources—creating buzz around collision repair careers. They distributed custom career kits for counselors, engaged attendees with interactive tools, and provided QR codes that linked to career pathways in collision repair. These strategies underscore the need for innovative marketing that resonates with both students and educators.

Building a Strong Future for the Trades

Dara Goroff, I-CAR’s Vice President, expressed that this campaign is about more than just filling technician positions; it’s about leading a cultural shift. By ensuring that school counselors have the right tools, I-CAR is fortifying collision repair’s place in career discussions, ultimately guiding students toward fulfilling and stable paths in automotive maintenance and repair.

The Continuing Journey of Support

I-CAR plans to stay engaged throughout the school year with targeted email campaigns and follow-up resources for counselors. As the fall approaches and students begin contemplating their futures, I-CAR’s efforts are designed to keep collision repair careers at the forefront of their minds.

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I-CAR's Bold Move: Elevating Auto Repair Careers for Students

Breaking Barriers: Promoting Collision Repair Careers

The Collision Careers Initiative

Engagement at ASCA Conference

Building a Strong Future for the Trades

The Continuing Journey of Support

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